So you have an idea for making startup news. Being the dreamer that you are, you can’t help but zone out and imagine waking up every morning excited to create something you can call your own. You think about how revolutionary your idea is and how it will change the face of communication, art, or perhaps humanity as you know it.
The problem is that you have absolutely no clue about where to start. Learning programming on your own is out of the question, and you’re paranoid that anyone you tell your idea to will steal it. You tell no one and are sitting around waiting to meet a rock star developer trustworthy enough to confide in and call your partner.
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While programmers code in their cave, you have to get out of the office and do some field work. It’s easy to get caught up in the coolness of your ideas, and that’s why you need others to bring you back down to level ground. After all, no matter how open-minded you are, you can only ever answer questions by your interests and experiences. This is a bias that’s impossible to eliminate.To counteract this, it’s important to validate your product with real people in an objective manner.
Ask Your Social Network
Make sure to preface your questions with the fact that you want brutal honesty. Nothing could be more useless to your startup than input that was altered so as not to hurt your feelings.
Pay For Responses
When all else looks too imprecise for your tastes, ask prospective customers directly. Sites like Ask Your Target Market make it incredibly easy to get down to the most valuable data.
Organic PR Generation
To build authority in their respective domains, bloggers and journalists need to generate new and interesting content all the time. Naturally, this can be pretty difficult, so they’re constantly on the lookout for potential subjects to cover.
Leadership And Management
The visionary of our startup, who pitched the idea for it at Startup Weekend, is a very nice, agreeable, and soft-spoken guy – perhaps exhibiting none of the constantly caricatured qualities of what a ‘leader’ looks like but looks can be deceiving because our leader is extremely good at keeping us all committed to his vision for the app while being genuinely open to each of our opinions and input. We all feel very valuable to the team, we’re all working toward the same goal, we enjoy each other’s company, and there’s never any tension while we’re in the same room. If you think that’s just a coincidence, I advise you to jump on any randomly assembled team of experts charged with creating a product and reevaluate your answer in a few days.
In the end, there is plenty of work that you can do as the non-technical co-founder of your startup. All it takes is a bit of leg work, Marketing, PR, and research. If you play your cards right, learn from your mistakes, and can do all the work outside of writing code in an IDE, the rockstar programmers will be looking for you to lead them.